Brett Farve comes out of retirement, will shoot Wranglers commercials again

Former NFL quarterback Brett Favre announced that he was coming out of retirement and will return to the Wranglers jeans commercials.

Multiple sources reported the announcement last week, when Farve explained his plans in a surprise social media post.  

The Hall-of-Fame football player said that he has “unfinished business” with Wranglers, and couldn’t stand to stay out after a “bitter ending.” 

“At the end of the day, I just love jeans. And the last commercial was a very bitter ending to an endorsement deal and we’ve got to make a lot of corrections to try to improve and put ourselves in a better position to sell products moving forward,” Farve told ESPN. 

The nearly 72,000-yards-passing quarterback told reporters he had been working hard with his trainer, and was confident he had what it takes to return to the advertising game. 

“I knew my body, physically, could still put on a pair of pants and stand next to a truck,” said Farve, who turns 53 in October. “I do think physically I’ll be able to do it. I just felt like there was still a place for me in front of the camera.” 

Farve received great encouragement and support for his decision to return from fans everywhere, and even from old colleagues. 

“I’ll be thrilled to see him back out there,” Favre’s former coach Brad Childress said. “When it comes to jeans, he’s the G.O.A.T. for sure.”

Originally published Apr 1, 2022